VW Touareg is the sales leader at the end of 2025 in the premium SUV segment in Romania

The King of Premium SUVs: Volkswagen Touareg Dominates the Romanian Market in 2025

The year 2025 marked an interesting change in the domestic automotive landscape. In a market where prestige and performance are in high demand, the Volkswagen Touareg achieved a remarkable performance, claiming the title of the best-selling premium SUV in Romania.

With a total of 785 registrations, the Wolfsburg flagship registered a spectacular 32% increase compared to the previous year. This rise confirms that the Romanian public appreciates the mix of German robustness and cutting-edge technology, despite fierce competition from traditional luxury brands.

A history of over two decades (and a small correction)

Although it is tempting to believe that success came overnight, the Touareg has a solid legacy behind it. A small necessary parenthesis: contrary to some recent data, the Touareg story did not begin in 2022, but more than 20 years ago, in 2002. Since then, the model has been marketed in dozens of countries, reaching the impressive threshold of 1.2 million units sold globally.

Over the course of three generations, the Touareg has demonstrated that limits are made to be exceeded:

• Altitude record: Climbed the Ojos del Salado volcano (Chile), setting a world record for a production vehicle.
• Brute force: Towed a 155-ton Boeing 747 over a distance of 150 meters.
• Sportsmanship: He dominated the famous Dakar Rally, achieving three consecutive victories.

Touareg Final Edition: A glorious farewell to combustion engines

The twilight of the internal combustion engine era is approaching, and Volkswagen has officially announced that production of the Touareg with a combustion engine will end in 2026. To honor this legendary journey, the manufacturer has launched the special edition Touareg Final Edition.

This version, available with diesel (V6 TDI), petrol (TSI) and Plug-in Hybrid engines, represents the top of the range in terms of equipment and refinement. It is practically the last chance for enthusiasts to purchase a "classic" Touareg before its fully electric successor takes over.

Who are the rivals? The fight for supremacy in the Premium segment

Although the Touareg took the top spot in 2025, competition was not far behind. The large premium SUV (E-SUV) segment remains one of the most contested in Romania, where BMW, Mercedes-Benz and Audi fight for every unit sold.

Here is what the market context and main competitors look like:

The prices mentioned are indicative and may vary depending on the offers and the engines chosen. The Touareg Final Edition special edition has a starting price of approximately €75,025.

A legendary chapter ends in glory

The spectacular rise of the Volkswagen Touareg in 2025 is not just a statistical victory, but a confirmation of the maturity of this model on the Romanian market. In an era dominated by the rapid transition to electrification, the local public chose to celebrate classic values — reliability, brute force and discreet comfort — giving this SUV the title of leader just before its official withdrawal from the combustion engine scene.

The Touareg rolls off the production line in 2026 with its head held high, leaving behind a legacy that is hard to match and a “Final Edition” that has every chance of becoming a collector’s item for nostalgics. While German competitors from BMW or Mercedes-Benz remain extremely strong options, in 2025 the Touareg proved that a well-equipped “old friend” is hard to dethrone. It remains to be seen whether its electric successor will be able to maintain the same level of authority, but one thing is certain: the Touareg has written its last page in the history of the internal combustion engine as a true champion.