A new Chinese car brand enters the Romanian market - JETOUR brings its SUV range from September 15
A new stage in the Chinese automotive expansion in Europe. The SUV segment in Romania receives a new global player. The JETOUR brand, the SUV division of the Chinese giant Chery, has officially announced its expansion into the local market, making Romania its second destination in the European Union, after Poland.
The new car market in Romania is undergoing an accelerated transformation, marked by an increasing interest in the SUV segment and the rapid expansion of Asian brands. In this context, starting September 15, Romanians have a new automotive brand at their disposal: JETOUR.
The entry into the Romanian market is being orchestrated through Polish importer AADC (Asian Automotive Distribution Center). Romania thus becomes the second country in the European Union where the brand officially launches its operations, after its debut in Poland.
The timing is not coincidental: SUVs continue to dominate Romanian buyers' preferences, representing over half of new car registrations. JETOUR is attacking this market directly in the most sought-after segment, bringing a range consisting exclusively of SUVs and powered, for the time being, only by gasoline engines.
The "Travel+" philosophy and the rapid rise of the JETOUR brand
Launched in 2018 by Chery Automobile Group – one of China’s largest auto exporters – the JETOUR brand was created based on the strategic concept of “Travel+.” This philosophy emphasizes vehicles capable of combining everyday urban comfort with long-distance capabilities and outdoor adventure.
In just six years since its founding, the brand's growth rate has been remarkable:
- Global presence: Over 100 countries and regions.
- Commercial network: Over 2,000 sales and service points.
- Volumes sold: Over 2.5 million vehicles delivered globally.
- Commercial success: The robust T2 series alone exceeded the 570,000 unit sales mark by the end of August.
Range analysis – Four models for all needs
The JETOUR range in Romania covers various segments, from the compact city crossover to the all-terrain vehicle dedicated to off-road adventures.
1. JETOUR X50 – The affordable urban crossover
As the smallest model in the range, the JETOUR X50 measures approximately 4.4 meters in length and offers a practical trunk of almost 400 liters.
Engines: 1.5-liter turbo engine offered in two power stages:
- The 116 HP variant (coupled to a 5-speed manual transmission).
- The 156 HP variant (equipped with a 6-speed dual-clutch automatic transmission).
Availability: The X50 will arrive in showrooms a few weeks after its official launch, in the fall.
2. JETOUR Dashing – Fastback design and technology orientation
JETOUR Dashing relies on a modern, fastback profile and advanced technological equipment.
Engines:
- 1.5 Turbo (147 HP / 230 Nm) with 6-speed DCT automatic transmission.
- 1.6 Turbo (190 HP) with 7-speed DCT automatic transmission.
Equipment: Panoramic roof, generous touchscreen, ventilated and heated seats, Apple CarPlay and Android Auto connectivity, along with the ADAS assistance suite.
3. JETOUR X70 Plus – Comfort and space for 7 people
Designed for large families or those who need modularity, the JETOUR X70 Plus offers a 7-seat configuration and a wheelbase of 2,720 mm.
- Engines: It uses the same gasoline engines as the Dashing model (1.5T 147 HP and 1.6T 190 HP).
- Top features: Multi-zone climate control with dedicated settings for rear passengers, electrically adjustable seats and over 10 advanced driver assistance systems.
4. JETOUR T2 – The headliner and off-road adventurer
Presented as the brand's flagship, the JETOUR T2 is an SUV with angular looks and authentic off-road capabilities.
- Technical package: Reinforced body, high ground clearance and XWD intelligent all-wheel drive system.
- Driving Modes: Offers 6 preset driving modes, an automatic X Mode and Intelligent Crawl Mode for controlled progress on difficult surfaces.
- Engine: Under the hood is a 2.0-liter turbo engine (245 HP and 375 Nm), paired with a 7-speed dual-clutch automatic transmission.
Interior: 15.6-inch central display powered by the Qualcomm Snapdragon 8155 processor.
Pricing policy and special launch offer
JETOUR's commercial strategy on the Romanian market relies on simplicity: a single rich equipment line for each model. Customers do not have to navigate through long lists of options, being called upon to choose only the engine and the exterior color.
To mark the debut on the local market, the importer is offering a promotional launch discount of 2,000 euros applied to all available models and versions.
| Model | Engine / Power | List Price (incl. VAT) | Special Launch Price |
| Dashing | 1.5 Turbo (147 HP) | €25,290 | €23,290 |
| Dashing | 1.6 Turbo (190 HP) | €28,790 | €26,790 |
| X70 Plus (7 seats) | 1.5 Turbo (147 HP) | €27,590 | €25,590 |
| X70 Plus (7 seats) | 1.6 Turbo (190 HP) | €31,990 | €29,990 |
| T2 (4x4 Off-Road) | 2.0 Turbo (245 HP) | €41,900 | €39,900 |
| X50 | 1.5 Turbo (116 / 156 HP) | To be announced in autumn | Discount will apply at launch |
National network and 7-year warranty
A crucial aspect for the success of any new car brand installed in Romania is the distribution network and after-sales services. JETOUR debuts with a network of 10 authorized dealers strategically distributed nationwide:
- Bucharest: 2 locations (Neortic Motors and DAB Auto)
- In the country (one dealer each): Bra?ov, Ia?i, Timi?oara, Constan?a, Oradea, Târgu Mure?, Buz?u and Craiova.
By the end of the year, brand representatives plan to expand the network to 13–15 points of sale and service.
To increase customer confidence in a new brand entering the market, all JETOUR models sold in Romania benefit from a 7-year or 150,000 kilometer warranty, along with access to original parts delivered through the group's European logistics infrastructure.
Conclusion
The launch of the JETOUR brand reconfirms the Romanian market's appetite for SUV vehicles and increases competition in the compact and mid-size segments. Offering a competitive ratio between features, power and price, combined with an extended warranty and an already established distribution network, JETOUR aims to become an attractive alternative for both traditional urban SUV customers and off-road enthusiasts.