Dacia moves closer to customers - A new urban store concept opened in Iulius Town
The Mioveni-based manufacturer marks a new stage in its automotive retail strategy in the west of the country. Dacia has officially opened its first urban store concept, called City Store, in Timisoara. Located within the Iulius Town shopping complex, the new space aims to bring the brand's range of models and services directly to the daily flow of visitors, through a modern, digitalized and extremely accessible format.
The project is the result of a strategic partnership between Dacia and Auto Europa Timisoara, one of the most important and long-standing representatives of the local manufacturer in the region. The new location within Iulius Town does not replace the classic structure, but rather complements the activity of the main Dacia Auto Europa sales and service complex, located on Calea Sagului. Through this move, the brand makes its interaction with the public more flexible, offering an accessible alternative right in the heart of the city.
The City Store concept relies on a minimalist design and a relaxed atmosphere. Visitors to the new retail space will be able to discover the latest models from the Dacia range in a setting that eliminates the rigidity of a traditional car dealership.
In addition to displaying automotive news, the location is designed as a complete information and assistance center:
- Consulting and test-drive: Car enthusiasts and potential buyers can learn directly from specialists about the advantages of each model and can schedule test-drive sessions on the spot.
- Financing and Services: Customers have immediate access to details regarding after-sales offers, personalized service contracts and flexible financing solutions.
- Brand Universe: The space includes a dedicated area where brand fans can discover and purchase the official range of accessories and merchandising products dedicated to the Dacia brand.
By opening this City Store, Dacia is strengthening its commercial network in Timisoara, adapting to modern consumer behavior and bringing the automotive experience to where people already spend their free time.